Nazz - The Mind Behind EssiCrana

Anarcisse Nazz Alexander is a dynamic and multi-talented creative professional hailing from the picturesque island of Saint Lucia in the Eastern Caribbean. At 27 years old, Nazz has already lived a life rich in entrepreneurial ventures, artistic exploration, and unique experiences that shape his vibrant personality and professional endeavors.

Growing up in an entrepreneurial household, Nazz was surrounded by creativity, musical expression, and a strong business ethic. This environment fostered his early love for both business and the arts. As a child, he was naturally drawn to entrepreneurial activities, starting small businesses selling plums from his parents' tree and later, selling stickers and toys in primary school. By the time he reached secondary school, Nazz had expanded his ventures into event planning, selling candy, providing small loans, and even fixing phones and laptops. His natural affinity for entrepreneurship was matched by a growing passion for the arts, leading him to discover his true calling in theater.

It was in theater arts where Nazz began to unlock his creative potential. Through character development, performance, and production, he honed his artistic skills and found a new passion in music. Ever since primary school, Nazz had been writing songs and creating melodies, but it was in 2019 that he officially stepped into the music world as his artist persona, EssiCrana (a creative twist on his name, Anarcisse, spelled backwards). This marked a significant turning point in his life.

Nazz's journey as EssiCrana saw him delve deeply into the world of music production. Starting with the basics in Audacity in 2015, he progressed to mastering Logic Pro X by 2019, recording over 160 songs along the way. His dedication paid off, as he won song contests, secured multiple grants, and established himself as a serious upcoming player in the music industry. 

Today, Nazz channels his artistic talents and entrepreneurial spirit into digital marketing and short-form content creation. Drawing from his rich background in music, theater, and technology. He creates engaging, brand-promoting videos that resonate with his audience. His unique perspective, sharpened by a decade of skateboarding, years of water sports like wakeboarding and sailing, and diverse work experiences (from yachting across the Atlantic to working as an irrigation technician), gives his content a distinctive edge.

Nazz’s journey into content creation began at the tender age of 10 when he first discovered YouTube. His childhood dream of becoming a professional content creator never waned, and today, he realizes that dream with every video he produces. His passion for content creation is evident in his work, where his vast array of experiences fuel his creativity, making each project more inventive and impactful.

Whether he's on a skateboard, sailing the seas, or behind a camera,Nazz brings his unique blend of creativity, business acumen, and infectious enthusiasm to everything he does. His journey is one of relentless passion, unbounded creativity, and a commitment to making his mark in the world of content creation.